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National Times

Not much for children in classification review

Elizabeth Handsley
November 11, 2011

Opinion

The war film Saving Private Ryan could be open to children of all ages under proposed changes to Australia classification system.

The war film Saving Private Ryan could be open to children of all ages under proposed changes to Australia classification system. Photo: David James

Industry is looking like emerging the winner from a review into Australia's classification system for media including films.

A recent set of proposals on the classification system for media content is disturbingly industry friendly and contains little to help children and parents.

The significance of children's interests for the National Classification Scheme is clear enough. The scheme has long recognised the principle that "children should be protected from material likely to harm or disturb them". The Australian Law Reform Commission's current review of the classification system adopts that as one of its eight guiding principles.

The role of industry interests, however, is new. The brief for the review introduces "the desirability of . . . minimising the regulatory burden" on industry and this finds its way into the guiding principle that "classification regulation should be kept to the minimum needed to achieve a clear public purpose, and should be clear in its scope and application".

In this context, the make-up of the inquiry's Advisory Committee is telling. Out of 15 members, six represent industry directly. This is the highest representation of any single set of interests on the committee.

In its recent discussion paper the commission has put forward proposals for a new system to classifiy media content including television programs, films, computer games and publications. The proposals show an extraordinary tendency to push regulation into the hands of industry. (Or perhaps not so extraordinary, considering.) Industry would gain the power to classify media content in what appears to be a co-regulatory scheme similar to that for broadcasting.

Under the proposed scheme, a good deal of the material that is currently classified by an independent government agency would be classified by the industry itself. Another way that industry would be able to use the classification symbols and markings is under voluntary codes covering material that is not included in the official scheme at all – for example, song lyrics.

So if, under the commission's brave new world, you see a classification marking on a product, it could mean one of three things: that the product has been classified by an independent government classifier; that it has been classified by an ''authorised industry classifier'' (or a ''person using an authorised instrument''); or that it has been voluntarily classified by . . . well goodness knows who.

Such a system is bound to lack effectiveness, on a number of levels.

First, any involvement of industry is likely to result, over time, in bracket creep: a gradual increase in tolerance for higher-impact material at each level of classification. Such developments would not reflect changes in community standards, or the view of trained experts about what will harm or disturb children, but rather the desire of industry to gain access to as broad an audience as possible. It's in the industry's interests to push the envelope.

Second, to be meaningful, the classification process has to be consistent. It is ironic that a review that appears so bent on uniformity across platforms is proposing this multiplicity of processes at different levels of classification and for different kinds of content. The only checks being proposed on industry regulators are ''routine post-classification audits'' that would not correct decisions but rather enable the classification board to manage ''epeated and continuing problems''. In any case these would apply only to ''content that must be classified'' – so not, for example, to DVDS.

Third, the public needs to know where its classification information is coming from, and where to go if it is dissatisfied. In this regard, it is very surprising that the commission seems to be basing its proposals on the notoriously convoluted co-regulatory system for broadcasting. At the moment, if you see something on television that you think is inappropriate, you practically need a law degree to figure out whether to complain to ACMA, FreeTV Australia, the broadcaster, the Advertising Standards Board, or some combination.

However you don't need any kind of degree to figure out that this is a recipe for buck-passing and dilution of responsibility.

The proposals also rely heavily on the nebulous concepts of what is ''likely to be'' and what ''may be'' classified at a certain level. For example, under these proposals if you are a manufacturer of a computer game you would decide what the classification is ''likely to be''. If you think it is M or lower you don't need to have it classified at all.

The regulator — a new body — would have the power to call material in for classification, but unless somebody takes the trouble to monitor and complain about what industry is doing, the industry would basically get to write its own ticket.

At the moment, all classifications below MA15+ are advisory only. MA15+ is the lowest classification that carries legal restrictions on who can access the material. Another commission proposal is that for films, at least, this be changed to R18+. In other words, anything lower than R18+ could legally be seen by anybody, of any age. Think of the opening scene in Saving Private Ryan. That's MA15+. Material with that level of violence would be open season for children of all ages.

Or actually, maybe not. The proposals don't contain anything concrete about what the criteria would be for every classification level. This is surprising, considering the central role of such criteria in ensuring that classifications provide appropriate protection to children, based on the best evidence about what risks causing them harm or disturbing them.

The proposals to allow industry self-classification have no clear basis in any of the guiding principles or terms of reference for the review, except the ones about reducing the ''regulatory burden''. In other words, what is going on here is deregulation.

At the same time as this review is going on, the Standing Committee of Attorneys-General has been considering changes to the criteria for classification of computer games, and the Department of Broadband, Communications and the Digital Economy is looking at media convergence.

It is not possible to imagine three overlapping reviews coming up with a proposal or combination of proposals for a stronger, more effective system. But it is possible to imagine the three all chipping away, in different ways, to make the system weaker and less effective. And that is precisely what is happening.

Elizabeth Handsley is Professor of Law at Flinders University, and President of the Australian Council on Children and the Media. ACCM's submission on the ALRC's Issues Paper can be found here. Submissions to the ALRC review can be made here before November 18.

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18 comments

  • Somebody think of the children!

    The review is taking the sensible approach that adults should be allowed to make their own decisions... and that PARENTS should be the ones looking out for their children. It's shifting the focus to personal responsibility. And that's a good thing. Expecting the government to control people's media consumption is ultimately futile and a waste of time and resources,

    Elizabeth Handsley seems to think that the "industry" is an evil conglomerate whose sole purpose is to sneakily make children watch sex and violence. Really? Fact is, the calls for industry classification are about making the whole process smoother, cheaper and fairer - and it also puts the burden of choosing media onto the consumer (or parent), where it belongs.

    Naturally this upsets people who believe in government censorship and a universal morality, who clutch their pearls and worry about what *other people* are seeing and hearing because it might corrupt them. It's the 21st century. We've moved beyond that. Classification should be about guidelines and informed choices, not government control of media.

    Commenter
    Karen
    Date and time
    November 14, 2011, 8:51AM
  • You know what? We are sick of academics like you telling people what they should or should not watch.

    I could not care less about children since I don't have any and don't intend to have them ever. If you decide to have children it is your responsibility as a parent to monitor their viewing habits. It is not up to the government or to society to impose censorship on the wider society.

    Commenter
    Peter Scott
    Location
    Melbourne
    Date and time
    November 14, 2011, 9:43AM
  • Ban everything outright. Imagine how many more might have met violent deaths over the paltry near 100,000,000 in the first half of the 20th century if political leaders and their armies had been informed by graphic images of violence in films and video games?

    Commenter
    Michael Rogers
    Date and time
    November 14, 2011, 10:34AM
  • I remember a time when you could go to the movies and see the ratings of all the previews of upcoming movies. Then that stopped and you saw "this movie has yet to be classified." Finally some genius of spin decided to call it "advertising approval." It's time the ratings people did their job. They're a joke and the film industry isn't taking them seriously so why would we?

    I thank the person who pointed out that you can get more useful info from imdb.com

    Commenter
    tony
    Location
    Sydney
    Date and time
    November 14, 2011, 11:03AM
  • I'll trust a hard working academic over a business person anyday!

    Business cannot be trusted to regulate itself. How many examples do you need people? Orica spews amonia into the air; Joyce gets a 70% increase; News of the World taps into dead a dead kid's sms and deletes messages; Banks turn economies into rubble... Are you really agruing for less regulation? Seriously? GET REAL!

    Kids need to be protected from business and the media industry comments I'm reading just bring that point home to me more and more.

    Commenter
    Gil Gonzalez
    Location
    Sydney
    Date and time
    November 14, 2011, 11:30AM
  • Of course. Someone writes an article that correctly points out that the new system is more likely to benefit the industry than children, and the Helen Lovejoy quotes come out.

    Yes, parents have the responsibility to monitor the media their children are exposed to. But parents are not able to do this all the time. For starters, parents are not able to be with their children so much as they often work full-time. They cannot control what their children view at friends houses. And what about lower socio-economic families where the parents fail in their responsibilities to their children? Are these children not entitled to reasonably protection from media that 'is likely to harm or disturb them'?

    Adults are able to view what they like. Adults also have a voice. Children need to be considered and protected. Weakening the current classification system fails our children, for the sake of easing the 'burden' on the industry and increasing profits.

    Commenter
    Logical Human Being
    Date and time
    November 14, 2011, 11:51AM
  • I disagree with censorship in principle, but "what has been seen cannot be unseen" - ie arming people (parents, adults, kids) with the knowledge of what might be contained in the film/game with a robust classification system (as opposed to any kind of censorship) is the obvious way forward. The current rating system works reasonably well (rating with short descriptions of why, eg violence), and what is being suggested here appears to be no different to the current way TV shows are classified - self regulation works fine on TV, because it's in the best interests of "industry" to properly self-regulate, lest they return to full government regulation. The same, presumably, would hold true to broader classification changes.

    Why sex and nudity (and swearing, for that matter) is treated the same as violence is beyond me, though. Children getting nightmares about boobs? Unlikely, but violence is another story.

    Commenter
    wedge
    Location
    melbourne
    Date and time
    November 14, 2011, 12:28PM
  • It's all rather simple people...

    If it doesn't have a classification, don't let your kids watch it. If it's classification suggests that it's got adult content, don't let your kids watch it.

    If someone has gone to the effort of classifiying it as acceptable for children, let your kids watch it. If this is misclassified, take the issue up - and I'm sure that there will be penalties to deter a cavalier approach to childrens classification.

    It is not hard, regulation is not being abandoned as some are trying to paint it. I'm sure that the likes of Village cinemas and Hoyts will be sensitive to the ratings as they are the ones likely to face a backlash from disgruntled parents.

    Likewise, on TV, advertisers are going to be careful, which will dictate what goes on to tv at children timeslots (along with regulation) - I doubt that there will be any blips, if there are it would be very borderline.

    The benefits are there for the consumer in this. We will get more content into australia and it will be quicker - it takes forever under the current system.

    From what I gather, the various things that different adults find objectionable will be clearly stated (if it's classified - and if it isn't classified don't watch if your unsure) - e.g. contains violence or nudity etc. This will make it easier for us all.

    Commenter
    Daniam
    Location
    Forrest Hill
    Date and time
    November 14, 2011, 1:28PM
  • While the proposed reforms may well be desirable for industry, I don't believe that this is the objective. What we need to remember is that our classification system was initially devised to cater for films and publications. It is hopelessly ill-equipped to cope with the explosion of new media in its various forms. There is no way that it is within the capabilities of a government department to classify every single mobile app, every conceivable permutation of each computer game (remember that many have dynamic content), and all material distributed through online channels, particularly given that most of it originates from overseas. Furthermore, it is often unreasonably onerous (if not impossible) for a distributor to comply with the existing regulatory requirements. This isn't just about relieving industry burden - the bottom line is, if it is too much trouble or too expensive to release, say, a low-budget film in this country, the distributor simply won't bother, thereby denying the public the opportunity to see it. The proposed reforms represent a pragmatic approach to this reality. There will be at least some sort of guidance available, where at present there is often none at all. It is not about making the system weaker - it is about making it workable.

    Commenter
    BugsyPal
    Location
    Perth
    Date and time
    November 14, 2011, 8:23PM
  • "bracket creep"? We are seeing bracket creep in the current "independent government agency" system. This agency has danced to the tune of successive governments pandering to minority conservative, anti-sex groups.

    Number 96 used to show breasts on prime time TV. Now "breast nudity" harms children. Episodes from the 70s Sesame Street are released as adults only today! Have children become so brittle since the 70s or are moral campaigners using bracket creep to bring about their puritan Nirvana?

    Commenter
    Luke
    Location
    Sunshine Coast
    Date and time
    November 14, 2011, 8:14AM

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